1 September 2025

Why I'd Build in America

Six months at UNC changed how I think about where to build. A purely-business case for why the same hours might go 10x further in the States.


Last year I spent 6+ months in America. UNC, North Carolina, to be exact.

Truly one of the best experiences I've ever undertaken.

I didn't think there'd be much of a culture shock to be honest, but looking back one thing that has really stood out to me is their attitude towards business.

In Australia, sometimes it feels like when you tell people you run your own business or you're trying to start something yourself, you often get met with the look that you're basically the equivalent of being unemployed.

But it made me think about living in the States more, especially if you're trying to pursue your own business goals.

From a purely ROI perspective I've figured if I have the same input in Australia as in the States (i.e. just working the same amount of hours), I could theoretically achieve a 10x output or higher.

This is based on a few things:

Again, there are a lot of caveats. You have to take into account lifestyle, different laws, culture, being away from home, friends and family, and so on.

But purely from a business perspective, it looks pretty enticing. The power and encouragement given to businesses makes it so inviting to pursue your own thing.

I'd be interested to hear what other people think. Especially people who have lived in both places.