Writing

Thoughts

27 July 2026

📩 how to build out your AI OS in 4 steps

Our push to provide an awesome product in AxleClaw, the AI agent for founders. AI news, the basics in building and for our differentiated take: do all roads lead to Zuck?

20 July 2026

📩 the AI that runs your business, from your phone

Our latest product, AxleClaw: the AI that runs our business from my phone. The latest open-source model, context stays king when building, and the importance of critical thinking in a world where convenience has never been easier.

13 July 2026

📩 ah so, what's consciousness?

Claude can now run (in beta) with your laptop shut. Facebook ads (and content) are back in the business. ChatGPT is back with their new 5.6 model (while also simultaneously getting sued by Apple). And an anecdotal analysis on consciousness, particularly in the light of Anthropic exploring the J-space in their most recent research.

6 July 2026

📩 how to connect claude to multiple emails

Connecting to claude via its connectors can be a bit grim. Use Composio instead (you can add more than one email acct for example). Redesigning client demos and marketing. Where I think the value accrues in the world of AI. And finishing the Steve Jobs book.

29 June 2026

📩 just tag @claude

Claude released its tag feature, you can @Claude in your Slack channel and it will proactively do work for you. How we're redesigning our sales process. And thoughts on building a horizontal AI startup in a world where it seems the incumbents might ship your whole product, as a feature.

19 June 2026

📩 how to set up your second brain

This week going to be covering two additions to the WhiteHorse team. The US govt banning Claude's Fable model, how to set up your second brain and for my differentiated take: striving for glory in a modern world.

12 June 2026

📩 the inaugural newsletter

The first newsletter! Breaking down what's new in the biz, what's going on in AI and my (somewhat) differentiated take of the week.

7 October 2025

Does PE Ruin Everything?

Every brand I've loved seems to get worse after private equity buys it. A bang-average dinner at Chargrill Charlie's, and why "shareholder value" so often means less value for everyone.

1 September 2025

Why I'd Build in America

Six months at UNC changed how I think about where to build. A purely-business case for why the same hours might go 10x further in the States.